iPhone 15 Ultra Pro Max
In 2023 the path taken with the Apple Watch will be followed and there will therefore be four different names for the iPhones
The most advanced, powerful and expensive model of the new smartphone family that Apple will present in about a year, in autumn 2023, will be called iPhone 15 Ultra.
The nomenclature change that will eliminate the wording Pro Max will coincide with what is expected as the largest restyling since the iPhone 12 of 2020, with numerous innovations on board including the USB type-c port. Clear reference to the recent top-of-the-range smartwatch, or Apple Watch Ultra, iPhone 15 Ultra will make up a quartet of devices each with a different name since there will also be iPhone 15, its larger version iPhone 15 Plus and iPhone 15 Pro.
The most common criticism of the new iPhone 14 family (here our review of the 14 Pro) is that it is too similar to the previous iPhone 13 line, net of an inevitably improved hardware and the replacement of the Mini model with the Plus one for the couple standard. However, as anticipated by the always prolific Mark Gurman of Bloomberg, in 2023 Apple will give a nice refresh to the catalog not only in terms of data sheet and design but also in terms of nomenclature with the abandonment of the Pro Max in favor of Ultra to define the smartphone which will be placed at the top of the category. In addition to the new name, Gurman also anticipated how the iPhone 15 should follow the new European regulations a year in advance by integrating the mandatory USB type-C port. Furthermore, there will be space for the Dynamic Island, i.e. the interactive hole instead of the notch for all four new iPhones, while the 120 Hz ProMotion screen technology will be the prerogative of only the two more advanced models. It also seems that the use of the new generation processor will continue only on the Pro and Ultra models, while the two standards will adopt that of the previous year.
In short, the wait for the new iPhone 15 is starting to heat up despite the iPhone 14 having just landed on the market in Italy, while the next Apple event scheduled for October could actually coincide with a simple update of the product store catalogs without any keynote. The most rumored devices are a new Mac Mini along with an improved MacBook Pro and iPod Pro, while the mixed reality headset and the new HomePod will have to wait until next year
